fefmalehealthmaga_frontpage_bright
IMG_0289_a
IMG_0290_a
IMG_0293_a
IMG_0294_a

'The flower’ has been used as a metaphor for female genitalia and as a symbol of virginity for centuries. Advertising and branding in the feminine intimate care industry have used flowers and petals in a way that reinforce taboo and shame linked to old ideas and ideals of 'purity'.

In this exploration I reuse the metaphor of the flower in relation to female intimate health, but this time to represent facts and statistics of female health illiteracy. This exploration brings to light some of the most common facts women don’t know about their own genitalia and intimate health according to doctors and statistics, such as questions about cervical fluid and menstruation and 'what's normal'. These topics are rarely visualised and mainly only discussed in medical situations. My aim was to create a publication that makes this important health knowledge attractive and beautiful to interact with, using the flower metaphor to represent something important in order to reduce shame and taboo in relation to the subject.

IMG_0299_a
IMG_0324_b copy

PROJECTS

Kutym SwedenLogotype

Granit & MarmorVisual Identity & Web Design

Aspicio EyewearBrand Identity

Fixa FormenBrand Identity & Web Design

GigafoodBrand Identity, Interior & Web Design

EwaliePackaging Design

QleanoVisual Identity

Wellnet Health Service ProviderBrand Identity, UI & UX Design

Arbor PsychiatryBrand Identity & Web Design

Kaleidoscope MagazinePassion For Culture

Grange Primary School CampaignBrand Identity & Campaign

Nor Studio is a Stockholm based studio specialised in Brand Identity Design.