fefmalehealthmaga_frontpage_bright
IMG_0289_a
IMG_0290_a
IMG_0293_a
IMG_0294_a

'The flower’ has been used as a metaphor for female genitalia and as a symbol of virginity for centuries. Advertising and branding in the feminine intimate care industry have used flowers and petals in a way that reinforce taboo and shame linked to old ideas and ideals of 'purity'.

In this exploration I reuse the metaphor of the flower in relation to female intimate health, but this time to represent facts and statistics of female health illiteracy. This exploration brings to light some of the most common facts women don’t know about their own genitalia and intimate health according to doctors and statistics, such as questions about cervical fluid and menstruation and 'what's normal'. These topics are rarely visualised and mainly only discussed in medical situations. My aim was to create a publication that makes this important health knowledge attractive and beautiful to interact with, using the flower metaphor to represent something important in order to reduce shame and taboo in relation to the subject.

IMG_0299_a
IMG_0324_b copy

ALL SELECTED WORK

EwaliePackaging Design

The FemsyncWomen's Health

Arbor PsychiatryBrand Identity & Web Design

Noquo FoodsBrand Identity & Web Design

Grange Primary School CampaignBrand Identity & Campaign

Wellnet Health Service ProviderBrand Identity, UI & UX Design

Fixa FormenBrand Identity & Web Design

Aspicio EyewearBrand Identity

Kaleidoscope MagazinePassion For Culture

Live Your StandardsBrand Strategy & Graphic Design

WomenSyncComing Soon

GigafoodBrand Identity, Interior & Web Design

Granit & MarmorBrand Refresh & Web Design

Kutym SwedenLogotype

QleanoVisual Identity

Nor Studio is a design studio based in Stockholm specialised in Brand Identity design.