The aim was to create a design that reflects the natural ingredients and the Swedish origin of the brand and to make it stand out from similar products in the product category. The closeness to nature, being ecologically produced and full of fibres and nutrients are at the essence of the brand. This created the foundation for the plant like symbols that were turned into a Kurbits influenced illustration (a Swedish traditional pattern).
The illustration is carried out in different energetic colour combinations creating a cohesive, yet vivid, collection that stands out in the product category. The products are sold at the major grocery store companies in Sweden including ICA, Coop and Paradiset, and online at MatHem and Apotea.
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Nor Studio is a Stockholm based studio specialised in Brand Identity Design.