Graphic profile and web platform for Fixa Formen by Amanda Ekberg. Amanda is a personal trainer and influencer based in Sweden, helping people attain their health and fitness goals through coaching and personlised workout schedules.

Amanda's strong and smart personality and approach to training was embodied in the profile that is modern and clean with dramatic and feminine influences.

The logo is formed by two mirrored f’s from the name 'Fixa Formen'. Together they almost close into the sign of eternity, symbolising how eternal inner strength and balance comes from health and work out. Amanda’s job is to make her clients feel ”whole”, and to help them close that circle to a healthy and energised life. To find the ultimate balance for a healthy, and enjoyable, lifestyle. Visit web page:


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Nor Studio is a Stockholm based studio specialised in Brand Identity Design.