Marketing Campaign for Grange Primary School in Southwark, South London. Grange Primary School has gone through a transformation over the past 4 years, with new spacious facilities and an attaining of a second best school rating. Grange is situated in a London area with a high number of competing schools, so our task was to help Grange stand out from the competing schools. We focused on communicating what a great warm, supportive education and community Grange offer, and how each child’s individual need is looked to, and their personal aims are supported in a way different from competing schools.
The campaign goals were to inspire more parents to apply for Grange and increase the number of enrolled students. To communicate the individual focus at Grange we photographed and interviewed real students about their future goals and what they like best about Grange, with their statements handwritten by the students themselves. To communicate the strong community we also presented individual stories of teachers and parents and why they’ve chosen Grange.
Credits: Creative Direction – Sunita Yeomans. Concept development & design – Oliver Young, Yuyang Chen and Sara Norrbom.
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Nor Studio is a Stockholm based studio specialised in Brand Identity Design.