The design aims to reflect the natural ingredients and Swedish origin of the brand and help it stand out from similar products on the shelve. The closeness to nature, being ecologically produced, full of fibres and nutrients, are at the essence of the brand work. Based in this we created the plant like symbols turned into a Kurbits influenced illustration. Kurbits is a Swedish traditional pattern.
The illustration was carried out in different energetic colour combinations to create a cohesive yet vivid collection that stands out in the product category.
The products can be found at the major grocery store companies in Sweden including ICA, Coop, Paradiset, and online at MatHem and Apotea.