Wellnet deliver healthcare benefit services to organisations and companies that take the health and sustainability of their employees seriously.
Aesthetically the rebranding of Wellnet is about inspiring to a healthy lifestyle, without being attractive only to those whom already love the gym and “being healthy”. We don't want to exclude those who find it intimidating or daunting to get on top of their health. Based on this insight we use soft, light imagery shhowing how people feel when they obtain a healthy lifestyle, rather than sweaty, fit people in action whom only a small portion of the users would feel recognition with. We use imagery reflecting the feel of the end results of preventive health care.
The imagery was combined with a light Scandinavian inspired look since Wellnet is the only company in the market who has its roots, and is fully focused on the Swedish market, which is differentiating them from the competitors. The warm yellow is full of energy and is used as a colour of accentuation bring warmth to the visual expression. Visit site at www.wellnet.se.
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Nor Studio is a Stockholm based studio specialised in Brand Identity Design.